Hospital Marketing Assignment Example | Topics and Well Written Essays - 500 words - 2

Hospital Marketing - Assignment Example For a manufacturer of an infusion pump therapy kit for use in hospitals, personal selling or advertisement would help in informing the hospitals the advantages of using the equipment over other related equipment, the cost at which the kit would be sold at to the hospital allowing the hospital to save more than it could have spent on other related equipment and the advantages that the hospital would receive in terms of supply of the item that would not have been received with other items. In a nutshell, personal selling would convince the hospital to purchase more of the equipment, hence increasing the general sales of the equipment. Considering post-purchase role of promotion, for a busy hospital emergency room, a company can offer to make issue out certain items for free for every patient who will purchase a particular item used in the emergency sector of the hospital. May be if the company is selling bandages, it could issue free dressing cotton to the clients who shall have made their purchases from the company. To make a good advertisement on the physical rehabilitation program, there is need for a larger budget. This is because, to reach the targeted clients, much needs to be done. One would want to target drug addicts, to ensure that the target group is met, there are various programs that are required to be included in the advertisement in order to attract such kind of people. In the advertisement, there would be a step by step explanation of how drug addiction may ruin someone’s life then they will have to learn. Before deciding to use the medium, the program director needs to consider whether the targeted persons also read this newspaper, the coverage space of the program in the newspaper and other more effective means of advertisements that would reach the targeted clients than the newspaper.   The newspaper may be having the best circulation, however, may be the targeted persons might not be able to access and read it.