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Introduction The development of the internet has led to various milestones in the world of marketing. It has made it possible for people to defeat the challenge of physical distance. This idea is very useful for business people who are in the field of marketing their products. Cambria et al (2011) observes that there have been increased costs as far as the traditional advertisement is concerned. In addition, traditional ads only reach a limited number of people. In cases where such advertisements are made in international media stations such as the CNN, huge costs are involved. Internet marketing has come to resolve this challenge once and for all. For people or businesses that may not have the money to advertise in the traditional media such as the television and newspapers, social media is the best place to go. With the advent of hand held devices such as the smart phones and tablet computers, it is very easy to take pictures or photographs and actually share them with the world at the comfort of one’s home. This paper is focused on the whole idea of social media marketing and how photographers can optimize the opportunities that come with it. It will also address the advantages that make social networking sites more attractive than the traditional media. Social networking sites offer photographers with cheap, effective and robust chance to display their work to people across the entire globe; a property that the traditional media offers at a very high expense. Social Media Marketing â€Å"Social† media is distinct from traditional media. The former includes virtual places where people â€Å"meet† to share experiences. In this view, internet is the most impressive human discovery that ever exists. Through the support of internet, it has b... ...tional advertising. It reaches more people; it is cheap, convenient, flexible and effective. However, one condition must be fulfilled: the photographer must be ready to invest time in it. In other words, one should be active online. If more than two social media platforms are involved, this could mean that the person spends up to 6 hours in a day just promoting the product. Moreover, the effort is worth it. Strategic social media marketing could yield better results, in many cases, than the prospects if traditional advertising. Significantly, while traditional media advertisements are short-lived, social media platforms could stay as long as the post, discussion or article or is visible online. In the final analysis, photographers should be enthusiastic about the opportunity that social media and the internet provide as far as marketing of photographs is concerned.